Gopika Gulati

Mumbai, March 11, 2020: Hotstar has launched an exciting 360-degree marketing campaign, “Hotstar ka vaada, free entertainment sabse zyada”, reaching out to millions of viewers in Hindi-speaking markets who currently have little access to high quality content for free. With more than a 60% share of entertainment consumption in 2019, Read more…

Mumbai, March 2, 2020: Hotstar has launched an exciting 360-degree marketing campaign, “Hotstar ka vaada, free entertainment sabse zyada”, reaching out to millions of viewers in Hindi-speaking markets who currently have little access to high quality content for free. With more than a 60% share of entertainment consumption in 2019, Read more…

The streaming giant recorded 25.3 Mn simultaneous viewers during the match – a new global record, and a reach of more than 100 Mn daily users on the platform Mumbai, July 15th, 2019 – Hotstar, India’s largest premium streaming platform, continued to raise the bar in live streaming, setting a Read more…

The streaming giant recorded 100 Mn active users and a concurrency of 15.6 million, the highest ever in an ODI match, during India vs. Pak in the ongoing ICC Cricket World Cup 2019 66 % of Hotstar’s reach was witnessed from towns beyond the big metros Mumbai, June 24th , Read more…

Mumbai, May 29th, 2019: Hotstar, India’s leading premium streaming platform, announces the airing of the highly anticipated ICC World Cup 2019. Kicking off on 30th May 2019 in England, this season will follow the round-robin format which was observed 27 years ago during the 1992 World Cup. This format will Read more…

Over 300 million unique visitors logged on to the platform during the tournament with a 74% increase in watch-time compared to last year Mumbai, May 14th, 2019: Hotstar, India’s largest premium streaming platform, set a new global benchmark on 12th May 2019 when it registered an unprecedented reach of 18.6 Read more…

Registers an unprecedented reach of 267 mn viewers Surpasses its previous global record of 11.2 mn with 12.7 mn concurrent viewers tuning in on the platform Mumbai, April 16th, 2019: Hotstar, India’s largest premium streaming platform, created history by registering a viewership of 267 million viewers in the first three Read more…

The ad campaign, conceptualized and executed by the DDB Mudra Group, shows Hotstar coming to the rescue of a motley crew of Indian superheroes helping them to watch VIVO IPL 2019 together The first three days of this year’s VIVO IPL saw 135 million viewers on Hotstar, a 120% jump Read more…

The ad campaign, conceptualized and executed by the DDB Mudra Group, gives a quirky take to the laws            With the motto of ‘Koi Yaar Nahi Far’, Hotstar is rolling out a first-ever social cricket-watching experience for the new season of VIVO IPL Watch the ad film here: https://youtu.be/-FVZVxYoCYU India, Read more…