Hotstar, India’s leading premium streaming platform, has always sought to redefine and elevate the experience of watching cricket, driven by the passion and enthusiasm for the game that is felt by the entire nation. In a hat tip to this bond that we share with the game, this Vivo IPL, Hotstar brings to its fans, Watch’NPlay.
WatchN’Play is a skill-based game wherein a user gets to test his or her cricket knowledge and expertise along with millions of other users tuned into the match. The game takes the Indian cricket enthusiasts’ innate behaviour of providing running commentary on player performance and strategy, into an actual game where they stand to win big.
The game, set to redefine the bar for engagement on Hotstar this Vivo IPL, is the outcome of the brand’s insight that, whether fans realise it or not, they are intuitively always tapping into their knowledge of cricket and their favourite players to gauge the result of each ball. By shining a spotlight on what goes through a viewer’s mind at a deeper level, uncovered the idea that every sports fan would derive greater excitement and joy in actually participating in the game and testing their cricket acumen as the match progresses, as opposed to merely watching it.
While actually playing cricket for their favourite team may be a distant dream for most fans, WatchN’Play provides an opportunity for every cricket enthusiast to apply their knowledge of the game, and compete with millions of other fans throughout the country.
Hotstar’s new ad film encapsulates this message, bringing it to life through the eyes of its main protagonist – Duggal in the Hindi language film and Swamy in the Tamil and Telugu language film. The protagonist is seen to correctly call out the result of each ball, becoming increasingly popular in the process, until one day the people around him realise that they have all been doing the exact same thing, without knowing how to express this knowledge. The ad film concludes with everyone, along with the protagonist, using Hotstar’s Watch’NPlay to choose their expected result of the next delivery.
Hotstar’s WatchN’Play is set to take our near-religious passion for cricket, and drive unprecedented engagement by bringing viewers even closer to their favourite game
Please click here to view the video and click here for the embed code
Agency : DDB Mudra Group
Director : Nikhil Rao
Production House : Jamic Films
Hotstar is India’s largest premium streaming platform with more than 100,000 hours of drama and movies in 9 languages, and coverage of every major global sporting event. Launched in early 2015, it is one of India’s most downloaded apps and has attracted more than 350 million followers on the back of a highly evolved video streaming technology and high attention to the quality of experience across devices and platforms. Hotstar has appropriated top spots on the Google Play Store as well as the Apple App Store, and been named among the most popular apps of 2017 on both platforms.
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Tricia Silveira, Text100: firstname.lastname@example.org; Hotstar@text100.co.in