Hotstar Breaks the Norm Once Again: Introduces CinePlay, a New Format in Storytelling

India, 13 February 2017: Hotstar, India’s leading streamingplatform today announced that it is expanding its Premium Service and offering anew storytelling format, CinePlay, under its Originals banner. Hotstar Originals’ CinePlay will showcase classics and contemporary stories from the theatre world presented in a cinematic fashion. Each CinePlay will bring together the work of leading playwrights, internationally renowned directors and the best of the actors from both the theatre and cinema worlds.

The announcement comes close on the heels of the partnership with Disney that Hotstar announced last month. With that announcement, Hotstar Premium had put together a portfolio of American TV shows and movies from three of the best studios in the world: Disney, Fox and HBO.

The introduction of CinePlay to the Premium service represents another big jump for the platform, which has already established stellar leadership in the highly competitive and fast evolving space of on-demand content.According to third party measurement company App Annie, Hotstar was the largest premium streaming platform in the month of January in India with more than 60 million users. Its watch time for the month was more than 12 times that of Amazon Prime Video and more than 20 times that of Netflix.

CinePlays will bring some of the most renowned stories from theatre from leading playwrights like Dr. Vijay Tendulkar, Badal Sircar, Mohan Rakesh, and Mahesh Dattani amongst others. The productions have been helmed by renowned directors such as Santosh Sivan and Nagesh Kukunoor. They willfeature some of the most compelling actors of the theatre and film world includingNandita Das, Saurabh Shukla, Lillete Dubey, Swanand Kirkire, Namit Das, Darshan Jariwalla, Rajpal Yadav,Sonali Kulkarni and others.

“We love breaking norms,” said Ajit Mohan, CEO, Hotstar, “We have never believed in the artificial separation between television and digital audiences. Our aspiration for Hotstar Originals has always been to introduce new formats and stories that are not being explored by anyone, irrespective of the screen. CinePlay is a big leap forward for storytellers and their audiences in the country. We are excited to bring an entirely new way of storytelling to a generation that has not been exposed to either these stories or to the power of theatre.”

“CinePlay is presenting a new visual language that blends the grammar of theatre and the power of cinema. We are excited to be exclusive partners with Hotstar in bringing these rich and relatable stories to every screen. With this collaboration, we hope to capture the imagination of the digital generation through an immersive cinematic experience of the theatre.” said Subodh Maskara, Chairman and Co-Founder, CinePlay.

Available exclusively in India for Hotstar’s premium subscribers, 20 CinePlay titles will release regularly on the platform, starting with 5 titles being released on 13February 2017

SCHEDULE

RELEASING ON 13thFebruary 2017

BETWEEN THE LINES

A lawyer couple end up arguin

g on the opposite sides of a criminal trial, resulting in the unexpected blurring of their personal and professional lives.

Cast: Nandita Das, Subodh Maskara

 

SOMETIMES

Paramjit Singh Duggal aka Pammi has problems bigger than his pet names. With competing expectations from his family, boss and girlfriend and an affinity for a weed and whiskey fueled night life, Pammi is left with very little time.

Cast: Adhaar Khurana, Kashin Shetty, Shikha Talsania, Sarang Sathaye, Karan Pandit, Dilshad Edibam Khurana

 

 

BETWEEN THE LINES

A lawyer couple end up arguin

g on the opposite sides of a criminal trial, resulting in the unexpected blurring of their personal and professional lives.

Cast: Nandita Das, Subodh Maskara

 

BETWEEN THE LINES

A lawyer couple end up arguin

g on the opposite sides of a criminal trial, resulting in the unexpected blurring of their personal and professional lives.

Cast: Nandita Das, Subodh Maskara

 

BETWEEN THE LINES

A lawyer couple end up arguin

g on the opposite sides of a criminal trial, resulting in the unexpected blurring of their personal and professional lives.

Cast: Nandita Das, Subodh Maskara

About Hotstar

Hotstar is India’s largest premium streaming platform with more than 1, 00,000 hours of drama and movies in 8 languages, and coverage of every major global sporting event. Launched in early 2015, it has been downloaded by more than 150 million users and has attracted followers on the back of a highly evolved video streaming technology and high attention to quality of experience across devices and platforms. The Hotstar Premium service showcases the best line up of TV shows, movies and sports from around the world, including Emmy Award winning shows like Game of Thrones, Veep and Silicon Valley, and live sporting tournaments including Premier League and F1 all at a monthly subscription fee of Rs. 199.  Hotstar appropriated the top spot on iTunes as Apple TV’s App of the Year for India 2016. For more log on to www.hotstar.com

About CinePlay

CinePlay is an initiative of the Chhoti Production Company Pvt Ltd, a boutique production house that tells compelling stories through diverse mediums. CinePlay is aproprietary formatthat presents timeless stories from theatre as a digitally-immersive experience. CinePlay is the brainchild of Subodh Maskara, a dynamic entrepreneur and founder of Chhoti Productions.

With a catalogue of 20 feature-length productions, and a slate of another 40 productions in the pipeline, CinePlay celebrates the best in Indian and International theatre and its content features acclaimed actor like Shreyas Talpade, Sonali Kulkarni, Lillete Dubey, Saurabh Shukla, Nandita Das and award-winning directors like Bikas Mishra, Nagesh Kukunoor and Santosh Sivan.

For media queries, contact:

Tricia Silveira, Text100: +91 9763554484, tricia.silveira@text100.co.in; Hotstar@text100.co.in