Hotstar appoints Sameer Kapoor as Vice President – Agency Ad Sales

Hotstar, India’s leading premium streaming platform, announced the appointment of Sameer Kapoor as Vice President – Agency Ad Sales. In his new role, Sameer will be responsible for driving the relationship with media agencies to deliver measurable and impactful media strategy for clients through Hotstar.

Sameer brings over 17 years of media and marketing experience to the table, having managed offline and online platforms in leadership roles across diverse industries and geographies. Sameer joins Hotstar from Google, where he was Head of Brand Measurement for the India & Southeast Asia markets. Prior to that, he sharpened his media management experience with Starcom as Vice President, overseeing the Samsung account, and Madison World as General Manager, handling Bharti Airtel.

Commenting on his appointment, Sameer Kapoor said, “I’m thrilled to have joined the incredible team at Hotstar. As India’s leading OTT platform, Hotstar offers tremendous value to users and marketers alike. In my role, I look forward to building stronger partnerships with agencies, enabling them to offer the most effective media solutions for modern multiscreen consumers.”

Gulshan Verma, SVP and Head – Client & Agency, Hotstar added, ‘Sameer is joining us at a time when Hotstar has firmly established its might in digital video, through its massive content catalog and extensive set of advertiser tools to deliver highly targeted solutions for clients. It’s an exciting part of our journey and we’re excited to have Sameer drive the agency agenda for Hotstar.’

Sameer will be operating from Mumbai for his role at Hotstar.

About Hotstar

Hotstar is India’s largest premium streaming platform with more than 100,000 hours of drama and movies in 18 languages, and coverage of every major global sporting event. Launched in early 2015, it is one of India’s most downloaded apps and has attracted more than 350 million followers on the back of a highly evolved video streaming technology and high attention to the quality of experience across devices and platforms. Hotstar has appropriated top spots on the Google Play Store as well as the Apple App Store, consistently named among the most popular apps on both platforms since its launch.

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