Hotstar extends partnership with ICC World Twenty20 2016; Announces associate sponsorship agreement

Mumbai, March 7, 2016: Hotstar, one of India’s leading video streaming platforms, today extended its partnership with ICC World Twenty20 2016 through a sponsorship agreement with cricket’s international governing body, the ICC, for the 2016 edition of its mega event. The agreement makes Hotstar an associate sponsor of the tournament and ensures on-ground visibility for the platform at all venues … Read More

The hottest is on Hotstar!

Mumbai, December 21, 2015: The younger audiences including millennials are getting increasingly active on digital, and Hotstar is providing them with most of the content they search for. In fact, of the 10 most searched strings on Google, seven were provided on Hotstar. No wonder, within a brief period of 10 months of launch, it has raced to over 45 … Read More

Dilwale and Hotstar team up for massive strategic, start-to-end promotions

Mumbai, December 7, 2015: Dilwale, the year’s biggest and most keenly awaited fun family entertainer, produced by Red Chillies Entertainment Pvt. Ltd. in association with Rohit Shetty Productions has drawn up a unique, sustained and comprehensive plan to reach massive young audiences across digital and online in India and across the world. The film is harnessing the powerful reach of … Read More

Hotstar is Bangistan partner for digital promotions; rolls out exclusive Riteish Deshmukh-Pulkit Samrat videos

Mumbai, August 8, 2015: Hotstar is fast becoming the digital partner of choice for Bollywood Movie producers who want to connect with the large numbers of young movie lovers who mainline on digital and mobile. After the blockbuster Tanu Weds Manu Returns and the multistarrer hit Dil Dhadakne Do, the forthcoming comic caper Bangistan has signed Hotstar as digital partner for all its marketing initiatives ahead … Read More

Hotstar, Star India’s popular digital platform, delivers a stunning 2015 Pepsi Indian Premier League

Mumbai, June 5, 2015: Closely following on the heels of an immensely successful ICC Cricket World Cup 2015, Star India’s digital platforms, including the highly popular Hotstar, delivered a stunning 2015 Pepsi Indian Premier League (IPL) by recording a whopping 201 million video views during the T20 cricket carnival, a 3.3X growth on Star India’s digital platforms compared to last year’s … Read More

Dil Dhadakne Do continues Bollywood’s marketing focus on mobile audiences

Mumbai, May 28, 2015: In yet another major endorsement of film marketing on Digital, one of India’s most awaited films, Dil Dhadakne Do, co-produced by Farhan Akhtar’s and Ritesh Sidhwani’s  Excel Entertainment and being distributed by Eros International, has created a 40-minute video capsule targeting the 15-million-plus mobile phone users of Hotstar. Created to promote awareness and thereby drive opening-week … Read More

Bombay Velvet rolls out mobile-first movie preview on Hotstar

Mumbai, May 12, 2015: Continuing to set new precedents in film marketing with the help of Hotstar in India, Fox Star Studios yesterday rolled out its third digital-first initiative in less than a month on the fastest growing Digital Video platform for mobile in the country. The studio unveiled an exclusive preview of its highly-anticipated film Bombay Velvet to Hotstar’s 15-million-strong … Read More

Ranbir, Anushka, Karan Johar & Anurag Kashyap in a 1-hour special, exclusively on Hotstar

Mumbai, May 8, 2015: One of the most awaited films, the Anurag Kashyap-directed Bombay Velvet starring Ranbir Kapoor, Anushka Sharma and Karan Johar, has chosen the digital platform Hotstar to connect with millions of movie lovers directly through their mobile phones. Its stars have shot a lavish and entertaining exclusively-for-digital episode, The Bombay Velvet Club, which features Karan Johar interviewing heartthrobs … Read More