Hotstar launches AdServe – self-service ad tool for advertisers

Mumbai, March 28, 2018: Hotstar, India’s leading video streaming platform, has launched Hotstar AdServe – a self-service ad tool aimed at empowering advertisers and allowing small and medium sized companies to harness the power of digital video at scale. The tool, currently in beta, is potentially one of the first in the world that allows advertisers to associate with a … Read More

Video Lighting up Data and Smartphones, says Hotstar; Big Growth in Users and Engagement

Mumbai, 22 February, 2018: Releasing the first India Watch Report 2018, Hotstar, India’s largest premium streaming platform, today shared insights on the dramatic transformation sweeping the Internet landscape in India. In a first of its kind report for any streaming platform in the world, the service has disclosed usage patterns on its platform. The big news? Nearly 5 times growth in video … Read More

Airtel and Hotstar announce strategic partnership

 New Delhi, February 12, 2018: Bharti Airtel (“Airtel”), India’s largest telecommunications services provider, and Hotstar, India’s largest premium streaming platform today announced a strategic partnership to bring exciting digital content from Hotstar’s portfolio to Airtel customers. This will further expand Airtel TV app’s wide range of offerings and expand the footprint for Hotstar’s content across Airtel’s large mobile customer base. With the … Read More

VIVO IPL 2018 Player Auction clocks 5X viewership Hotstar announces plans to launch fastest cricket scorecard

Mumbai, 5 February, 2018: As VIVO IPL 2018 fever gathers momentum, the player auction for the season witnessed record viewership numbers on Hotstar, India’s largest premium streaming platform.  The highly anticipated event – a potent mix of famous team owners, and bids for the world’s best loved cricketers – registered record numbers on the platform with a 5X increase in … Read More

Star India reimagines VIVO IPL 2018

New Delhi, 17 January , 2018: Star India is all set to reimagine VIVO Indian Premier League 2018 by making India’s greatest sporting spectacle more engaging and bringing it even closer to cricket fans across the country. For the first time ever, Star India will broadcast live matches of the league in 6 different languages targeting an unprecedented reach of 700 … Read More

Star and BCCI pull out all stops to make the VIVO IPL 2018 Retention event – an unprecedented success.

Mumbai, 15 January, 2018: The VIVO IPL 2018 Retention event, broadcast for the first time in its 10-year history, had cricket lovers riveted across television sets and mobile devices and set social media abuzz with mentions and conversations that came close to rivalling those of full-fledged T20 India matches.   Star India’s presentation of the VIVO IPL Retention event was viewed by … Read More

Targeting Top Technology Minds in the Country, Hotstar Launches Bold ‘Dare or Stay There’ Campaign

Mumbai, 12 January, 2018:  In what is a first for a consumer Internet company in India, Hotstar, India’s leading premium streaming platform, has kicked off 2018 with a bold campaign to attract India’s top product managers, designers and engineers. The campaign, taglined ‘Dare or Stay There’, is designed to connect with the cream of India’s tech minds with an inspiring … Read More

Hotstar Announces Partnership with Awesomeness

Mumbai, 22 December 2017: Further expanding their portfolio of over one hundred thousand hours of content, Hotstar, India’s leading premium streaming platform, announces a partnership with Awesomeness, a media company serving the global Gen Z audience. The association will allow hit series from Awesomeness including Freakish, T@gged and Confess to reside on the platform under the Hotstar Premium library.   … Read More

Hotstar Named in Most Entertaining Apps of 2017 by Google Play

Mumbai, 5 December, 2017: In another big win, Hotstar, India’s leading video streaming platform, has been named in the Most Entertaining Apps of 2017 by Google Play, the largest global app store for Android mobile devices. Google Play’s Best of 2017 is the annual round-up of the best performing consumer applications across categories such as entertainment, productivity, gaming, fitness among … Read More

National Geographic Launches a Special, Premium Offering on Hotstar

New Delhi, 28 November, 2017: Understanding rapidly changing consumption trends, and delivering on its promise of offering world class content across platforms, National Geographic is now available on Hotstar Premium. Aligned with the brands’ focus on relevant and high-quality content created by, and featuring, some of the biggest film names in Hollywood, this partnership with Hotstar Premium is a natural … Read More