Hotstar appoints Sameer Kapoor as Vice President – Agency Ad Sales

Hotstar, India’s leading premium streaming platform, announced the appointment of Sameer Kapoor as Vice President – Agency Ad Sales. In his new role, Sameer will be responsible for driving the relationship with media agencies to deliver measurable and impactful media strategy for clients through Hotstar. Sameer brings over 17 years of media and marketing experience to the table, having managed … Read More

Hotstar and HOOQ enter first-of-its-kind partnership to drive growth in India

The partnership provides Hotstar Premium users access to additional 6,000 hours of Hollywood TV shows, movies, and original content Hotstar, India’s leading premium streaming platform and HOOQ, Southeast Asia’s largest Video-on-Demand (VOD) service have forged a first-of-its-kind partnership, with HOOQ’s 6,000 hour catalogue of Hollywood TV shows and movies made available to Hotstar Premium users, and in turn, enables HOOQ … Read More

On Air with AIB Season 3 returns on Hotstar

With two wildly successful seasons under their belt, India’s best-known comedians are back with the third season of On Air with AIB on Hotstar, India’s leading streaming platform. The new season kicks off today and will feature episodes every Monday, Wednesday, and Friday, exclusively on Hotstar. The AIB team have spent two previous seasons on Hotstar cutting absurdities down to size, but … Read More

Flipkart and Hotstar Announce New Ad Platform

20th July 2018, Mumbai/Bangalore: In a first of its kind partnership in the industry, Flipkart, India’s leading e-commerce platform, and Hotstar, India’s leading streaming platform, today announced the launch of Shopper Audience Network, Flipkart’s new ads platform that allows brands to connect with customers through personalised video ads on Hotstar’s TrueIntent platform. Developed by Flipkart, the platform uses deterministic audience-based … Read More

The Internet Goes Mainstream; Hotstar Shatters Another Ceiling

Mumbai/Bangalore, 28 May 2018: The eleventh edition of the VIVO IPL 2018 wrapped up with a historic flourish. Hotstar, India’s leading video streaming platform, leveraged Akamai Technologies, Inc. (NASDAQ: AKAM), the world’s largest and most trusted cloud delivery platform, to soar past 10 million concurrent viewers and finish the tournament with a peak of 10.3 million simultaneous users. While this … Read More

Hotstar and Akamai create Internet history

Mumbai/Bangalore, 24 May 2018: Hotstar, India’s leading premium streaming platform, leveraged Akamai Technologies, Inc. (NASDAQ: AKAM), the world’s most trusted and largest cloud delivery platform, to create streaming history on 22 May 2018 during the first qualifier match of VIVO IPL 2018. The match between Sunrisers Hyderabad and Chennai Super Kings attracted an unprecedented 8.26 million peak concurrent viewers tuning in … Read More

Ab Raaton Raat Ban Jao Sarkar with WatchN’Play on Hotstar

Mumbai, 14 May, 2018: With cricket season in full swing, Hotstar, India’s leading premium streaming platform, has taken the excitement to another level. Users can now become part of the on-field action with Hotstar’s cricket game, WatchN’Play, which users can play while they watch the match on their mobile phones. Putting your cricket smarts to the test has never been … Read More

Hotstar ties up with Citi to offer Credit Card Customers 100% Cashback

Mumbai, April 17, 2018: Hotstar, India’s leading premium streaming platform, announced a strategic partnership with Citibank India to offer consumers exciting cashbacks on subscriptions. This association provides 6 months of Hotstar Premium to all Citibank credit card customers with 100% cashback. The partnership draws on the natural synergies between both brands – Hotstar will leverage the partnership to delight their … Read More

Hotstar and Akamai set Global Streaming Record during VIVO IPL 2018

Mumbai/Bangalore, India – April 12, 2018 – Hotstar, India’s largest premium video streaming platform, leveraged Akamai Technologies, Inc. (NASDAQ: AKAM), the world’s largest and most trusted cloud delivery platform to set a global streaming record on the Akamai platform for the ongoing VIVO Indian Premier League held in India, for the match between the Chennai Super Kings (CSK) and the … Read More

Hotstar launches WatchN’Play for IPL

Hotstar, India’s leading premium streaming platform, has always sought to redefine and elevate the experience of watching cricket, driven by the passion and enthusiasm for the game that is felt by the entire nation. In a hat tip to this bond that we share with the game, this Vivo IPL, Hotstar brings to its fans, Watch’NPlay. WatchN’Play is a skill-based … Read More