Mumbai, 14 May, 2018: With cricket season in full swing, Hotstar, India’s leading premium streaming platform, has taken the excitement to another level. Users can now become part of the on-field action with Hotstar’s cricket game, WatchN’Play, which users can play while they watch the match on their mobile phones. Putting your cricket smarts to the test has never been more rewarding, as the grand prize being given away after each and every match, is a Mahindra KUV100 NXT.
Most people in India are self-styled cricket experts providing running commentary on player performance and the ebb and flow of the match, as they watch their favourite sport. Watch’NPlay gives them a chance to put this skill to good use. Through the game, Hotstar users also get to win exciting prizes from partners like Cadbury, Big Bazaar, FBB, Domino’s and PhonePe.
With over 60 matches through the entire season, and one Mahindra KUV100 NXT, along with 10 lakh other prizes, being given away at the end of each match, the game has already made Hotstar viewers across India proud car owners, with winners in metros of Mumbai, Bangalore, and New Delhi, as well as cities such as Jaipur, Kochi, and Indore, among others.
To convey to viewers that with Watch ’N Play more people can win a big prize than ever before, Hotstar has placed hoardings across cities saying “raaton raat ban jao sarkar”. Often, there is cynicism and disbelief around games promising big prizes and Hotstar recognizes and addresses that with hoardings communicating “yeh vaada nahi hai bekaar”. The intention is to make sure that people realize that this is a very real and rare opportunity for viewers to win big with cricket, every single day. The outdoor campaign is also accompanied by a new ad film wherein we see winners popping up in every town.
Turning spectators into participants, WatchN’Play is set to elevate the viewers’ experience by engaging them with the game more deeply than ever before.
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Hotstar is India’s largest premium streaming platform with more than 100,000 hours of drama and movies in 9 languages, and coverage of every major global sporting event. Launched in early 2015, it is one of India’s most downloaded apps and has attracted more than 350 million followers on the back of a highly evolved video streaming technology and high attention to the quality of experience across devices and platforms. Hotstar has appropriated top spots on the Google Play Store as well as the Apple App Store, and been named among the most popular apps of 2017 on both platforms.
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Tricia Silveira, Text100: firstname.lastname@example.org; Hotstar@text100.co.in