Flipkart and Hotstar Announce New Ad Platform

20th July 2018, Mumbai/Bangalore: In a first of its kind partnership in the industry, Flipkart, India’s leading e-commerce platform, and Hotstar, India’s leading streaming platform, today announced the launch of Shopper Audience Network, Flipkart’s new ads platform that allows brands to connect with customers through personalised video ads on Hotstar’s TrueIntent platform. Developed by Flipkart, the platform uses deterministic audience-based … Read More

Flipkart and Hotstar Announce New Ad Platform

20th July 2018, Mumbai/Bangalore: In a first of its kind partnership in the industry, Flipkart, India’s leading e-commerce platform, and Hotstar, India’s leading streaming platform, today announced the launch of Shopper Audience Network, Flipkart’s new ads platform that allows brands to connect with customers through personalised video ads on Hotstar’s TrueIntent platform. Developed by Flipkart, the platform uses deterministic audience-based … Read More