Star India reimagines VIVO IPL 2018

New Delhi, 17 January , 2018: Star India is all set to reimagine VIVO Indian Premier League 2018 by making India’s greatest sporting spectacle more engaging and bringing it even closer to cricket fans across the country. For the first time ever, Star India will broadcast live matches of the league in 6 different languages targeting an unprecedented reach of 700 … Read More

Star and BCCI pull out all stops to make the VIVO IPL 2018 Retention event – an unprecedented success.

Mumbai, 15 January, 2018: The VIVO IPL 2018 Retention event, broadcast for the first time in its 10-year history, had cricket lovers riveted across television sets and mobile devices and set social media abuzz with mentions and conversations that came close to rivalling those of full-fledged T20 India matches.   Star India’s presentation of the VIVO IPL Retention event was viewed by … Read More

Targeting Top Technology Minds in the Country, Hotstar Launches Bold ‘Dare or Stay There’ Campaign

Mumbai, 12 January, 2018:  In what is a first for a consumer Internet company in India, Hotstar, India’s leading premium streaming platform, has kicked off 2018 with a bold campaign to attract India’s top product managers, designers and engineers. The campaign, taglined ‘Dare or Stay There’, is designed to connect with the cream of India’s tech minds with an inspiring … Read More