Vivo IPL 2016 explodes on Hotstar: Emerges as the Biggest Screen amongst the Affluent Metro Youth in India

Mumbai, June 6, 2016: The recently concluded edition of the Indian Premier League, Vivo IPL 2016, has seen record-breaking viewership and engagement on the Internet. Latest statistics from India’s largest premium streaming platform, Hotstar, the digital partner for IPL, indicate a paradigm shift in viewership patterns amongst young Indians and affluent urban households. Hitting the 100 million mark Overall followership of … Read More