Dil Dhadakne Do continues Bollywood’s marketing focus on mobile audiences

Mumbai, May 28, 2015: In yet another major endorsement of film marketing on Digital, one of India’s most awaited films, Dil Dhadakne Do, co-produced by Farhan Akhtar’s and Ritesh Sidhwani’s  Excel Entertainment and being distributed by Eros International, has created a 40-minute video capsule targeting the 15-million-plus mobile phone users of Hotstar. Created to promote awareness and thereby drive opening-week … Read More

Bombay Velvet rolls out mobile-first movie preview on Hotstar

Mumbai, May 12, 2015: Continuing to set new precedents in film marketing with the help of Hotstar in India, Fox Star Studios yesterday rolled out its third digital-first initiative in less than a month on the fastest growing Digital Video platform for mobile in the country. The studio unveiled an exclusive preview of its highly-anticipated film Bombay Velvet to Hotstar’s 15-million-strong … Read More

Ranbir, Anushka, Karan Johar & Anurag Kashyap in a 1-hour special, exclusively on Hotstar

Mumbai, May 8, 2015: One of the most awaited films, the Anurag Kashyap-directed Bombay Velvet starring Ranbir Kapoor, Anushka Sharma and Karan Johar, has chosen the digital platform Hotstar to connect with millions of movie lovers directly through their mobile phones. Its stars have shot a lavish and entertaining exclusively-for-digital episode, The Bombay Velvet Club, which features Karan Johar interviewing heartthrobs … Read More