- Hotstar and HOOQ enter first-of-its-kind partnership to drive growth in India
The partnership provides Hotstar Premium users access to additional 6,000 hours of Hollywood TV shows, movies, and original content
Hotstar, India’s leading premium streaming platform and HOOQ, Southeast Asia’s largest Video-on-Demand (VOD) service have forged a first-of-its-kind partnership, with HOOQ’s 6,000 hour catalogue of Hollywood TV shows and movies made available to Hotstar Premium users, and in turn, enables HOOQ to leverage Hotstar’s massive scale of over 150 million monthly active users.
As a result of this partnership, the catalogue for Hotstar Premium subscribers, already featuring the most acclaimed and award-winning content from studios like HBO, Showtime, Fox and Disney, will further expand to include thousands of Hollywood titles and same-day telecasts of the latest seasons of top-rated Hollywood TV series including award-winning titles such as The Big Bang Theory, Arrow, The Flash, S.W.A.T., The Goldbergs and HOOQ Originals like The Oath. They will also be able to choose from a wealth of Hollywood blockbusters and classics including Wonder Woman, Harry Potter, Spider-Man and Pulp Fiction and enjoy their viewing experience on any device, at any time.
According to FICCI-EY’s research on India’s entertainment industry, box office collections from Hollywood films, inclusive of all regional language dubbed versions, totaling Rs. 8.01 billion in 2017, making up 13% of the overall movie box office in the country. This year alone, the Hollywood juggernaut Avengers: Infinity Wars smashed India box office records by raking in US$43.6M despite only showing in 2,000 cinemas locally, making it the biggest Hollywood film of all time in India. The growing interest of Indian viewers towards Hollywood content marks an opportune moment for HOOQ to expand its content distribution channel and partnering with Hotstar provides it the most compelling platform to create impact in the Indian market.
Ajit Mohan, CEO, Hotstar commented, “Hotstar Premium’s English catalogue is unlike anything you’ll find on any other platform in the world – an aggregation of content from across studios and content producers, at a single destination. This partnership with HOOQ, with its portfolio of curated blockbuster Hollywood content, seals the argument – for an English content fan, there is nowhere else to go.”
Commenting on the partnership, Peter Bithos, CEO, HOOQ said, “We are so pleased to announce this collaboration with Hotstar that combines their reach with our offering as the ‘Home for Hollywood’ in India. With the appetite for Hollywood content in India growing at a furious pace, we are poised to offer the Indian customer easily accessible and a very affordable way to watch the best of Hollywood. This partnership with Hotstar underscores our commitment to satisfying the Indian market’s appetite for on-demand content.”
Prabh Singh, Business Head – Hotstar Premium added, “When it comes to English content, Hotstar Premium is uniquely placed in that it boasts titles from global studios like HBO, Disney, Showtime and Fox and now with HOOQ, iconic shows like The Big Bang Theory, The Flash, S.W.A.T and even cult classics like Friends in the fold. Regardless of mood, genre preference or which side of the superhero debate you sit on, Hotstar Premium is the single destination where English content consumers find everything. The partnership with HOOQ firmly strengthens that position.”
Zulfiqar Khan, Managing Director of India for HOOQ, commented, “This is the start of a great relationship between HOOQ and Hotstar in India, we are excited to bring to life a wealth of content for a new audience. The OTT market is an exciting space and our belief is that it is imperative for consumers to have easy access to content. With this Hotstar partnership, HOOQ takes another step forward in becoming the service known as the “Home of Hollywood” on major platforms”.
English titles have witnessed robust growth over the last couple of years. In 2016, gross box office collection of English films in India grew by 10% compared to 2015, as per the FICCI-KPMG Media and Entertainment Industry Report 2017.
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Built in Asia for Asia, HOOQ is one of Asia’s first premium video-on-demand service to launch across the region. HOOQ is a start-up joint venture established in January 2015 by Singtel, Sony Pictures Television and Warner Bros. HOOQ delivers thousands of hours of entertainment to customers anytime, anywhere by enabling them to stream and download on their Internet device or platform of choice. HOOQ was also named Best Mobile App in the Media, Film, TV or Video category at the GSMA’s Global Mobile (GLOMO) Awards 2016 in Barcelona. HOOQ currently operates in the Philippines, Thailand, India, Indonesia and Singapore with a population footprint of over 1.7 billion people. For more information, visit www.hooq.tv.
Hotstar is India’s largest premium streaming platform with more than 100,000 hours of drama and movies in 18 languages, and coverage of every major global sporting event. Launched in early 2015, it is one of India’s most downloaded apps and has attracted more than 350 million followers on the back of a highly evolved video streaming technology and high attention to quality of experience across devices and platforms. Hotstar has appropriated top spots on the Google Play Store as well as the Apple App Store, consistently named among the most popular apps on both platforms since its launch.
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- On Air with AIB Season 3 returns on Hotstar
24 September 2018, Mumbai: With two wildly successful seasons under their belt, India’s best-known comedians are back with the third season of On Air with AIB on Hotstar, India’s leading streaming platform. The new season kicks off today and will feature episodes every Monday, Wednesday, and Friday, exclusively on Hotstar.
The AIB team have spent two previous seasons on Hotstar cutting absurdities down to size, but the gap between seasons has provided lots more fodder for a whole new set of episodes featuring issues that don’t get called out enough.
From the issue of open defecation to the woes of unmarried young lovers who are denied accommodation, the discussions run the full gamut and served up with often scathing, always hilarious commentary. With every episode, be prepared to laugh along with the inimitable quartet at their refreshing take on topics that matter.
In the words of a Hotstar spokesperson, “The group have caused ripples during the first two seasons and elicited plenty of laughs, so it made perfect sense to keep going! With a fresh and exciting take on the day-to-day issues facing the country, AIB has a unique way of addressing the hairiest of topics with their unique brand of comedy while appealing to a wide range of audiences.”
On Air with AIB Season 3 will see Tanmay Bhat, Gursimran Khamba, Rohan Joshi and Ashish Shakya presenting their signature satirical take on the social issues facing the country. With a brand of humour that brings to the forefront the contradictions inherent in modern life, no bridge is too far for them. This season will feature three segments that will see a host of topical issues covered on Mondays, followed by a deep dive into a particular topic on Wednesdays, while Fridays will see an ad hoc, off-the-wall conversation, Off-Script, between the quartet and a special guest on their favourite bugbears, of which there are many. Tempt not their wrath, or you might just end up in their sights!
You can watch the first episode here –
Hotstar is India’s largest premium streaming platform with more than 100,000 hours of drama and movies in 17 languages, and coverage of every major global sporting event. Launched in early 2015, it is one of India’s most downloaded apps and has attracted more than 350 million followers on the back of a highly evolved video streaming technology and high attention to the quality of experience across devices and platforms. Hotstar has appropriated top spots on the Google Play Store as well as the Apple App Store, named among the most popular apps of 2017 on both platforms.
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- Flipkart and Hotstar Announce New Ad Platform
20th July 2018, Mumbai/Bangalore: In a first of its kind partnership in the industry, Flipkart, India’s leading e-commerce platform, and Hotstar, India’s leading streaming platform, today announced the launch of Shopper Audience Network, Flipkart’s new ads platform that allows brands to connect with customers through personalised video ads on Hotstar’s TrueIntent platform.
Developed by Flipkart, the platform uses deterministic audience-based insights to help brands connect with users. Shopper Audience Network will leverage Flipkart’s understanding of users’ purchase journey and the massive scale of TrueIntent video ads on Hotstar, to serve personalised advertising to over a 150 million users across hundreds of categories.
In addition to providing brands a holistic view of their consumers, the platform will also provide them the tools to better attribute and measure the impact of their digital ad spends. This partnership ties in with Flipkart’s ambition to be a leading digital ads platform in India and Hotstar’s momentum in creating a full funnel marketing alternative to the older digital platforms.
Speaking about this partnership, Prakash Sikaria, Senior Director, Flipkart, “Understanding our customers better than anyone else has always been one of Flipkart’s core strengths, and these insights help marketers in their ad journey on our platform. This partnership further leverages the intent-based understanding and couples it with Hotstar’s platform to create an unparalleled offering in the ads industry in India. It has the potential to dramatically change the way marketing happens in the digital world.”
Commenting on the development, Prabh Singh, EVP, Hotstar, said “In Hotstar, marketers today have access to a large scale audience that is deeply engaged and paying attention. Brands who advertise on Hotstar are seeing the power of that engagement. The partnership with Flipkart will build on this proposition and provide marketers an opportunity to connect the dots to hundreds of product categories on Flipkart.”
The Hotstar TrueIntent platform’s three key components – a canvas of high-quality content, innovative ad formats and a sticky and affluent audience – when powered via Flipkart’s customer insights will create a compelling platform for any brand to talk to its consumers. This platform provides a highly optimised and measurable, brand safe environment for all advertisers – addressing a big gap that marketers have been seeking to fill for some time.
Hotstar is India’s largest premium streaming platform with more than 100,000 hours of drama and movies in 17 languages, and coverage of every major global sporting event. Launched in early 2015, it is one of India’s most downloaded apps and has attracted more than 350 million followers on the back of a highly evolved video streaming technology and high attention to quality of experience across devices and platforms. Hotstar has appropriated top spots on the Google Play Store as well as the Apple App Store, named among the most popular apps of 2017 on both platforms.
Flipkart is India’s leading e-commerce marketplace with a registered customer base of over 150 million. Launched in 2007, Flipkart has enabled millions of consumers, sellers, merchants and small businesses to be a part of India’s e-commerce revolution. With over 100,000 registered sellers, Flipkart offers over 80 million products across 80+ categories including Smartphones, Books, Media, Consumer Electronics, Furniture, Fashion and Lifestyle. Flipkart is known for pioneering industry-first innovations such as Cash on Delivery, No Cost EMI and easy returns – customer-centric services that have made online shopping more accessible and affordable for millions of customers.
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